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GXz>P{ HfN t+oD^ȴyQD kشwcycg<_trj)ncT~̯vg  dAULvm3v$O@v)2jv;@"!jmDJS 耊=rJ)pcx ah,Y5`=,^m?̯ ?9;j}m FN!1qM~޻.iwK$I }7~K'H&ݹL:nm|(R),P /9˟_-W&=9qjYW*J)=Z.V5PYJT)L(Jt"{Cm܃)*&爀iFf:ԭ̍kIENDB`#( &< ( 9pLinkProfits.com6http://www.linkprofits.com/v&jim@linkprofits.com4mailto:jim@linkprofits.comclick hereXhttp://www.linkprofits.com/proposalform.htmlhZoomerang.com2http://www.zoomerang.com/bhttp://scamfreezone.com/t.cgi?a=160359&e=/spider/bhttp://scamfreezone.com/t.cgi?a=160359&e=/spider/phttp://our.affiliatetracking.net/wordtracker/af.cgi?1760phttp://our.affiliatetracking.net/wordtracker/af.cgi?1760 >http://www.partnerindustry.com/>http://www.partnerindustry.com/r!check it out>http://www.partnerindustry.com/"Fpartnership program directory sites\http://www.partnerindustry.com/directories.htmR# Alexa"!*http://www.alexa.com/D/ 0|DTimes New Roman(0(z[ 0 DArialNew Roman(0(z[ 0  DVerdanaw Roman(0(z[ 0 "0DWingdingsRoman(0(z[ 0 h@DWingdings 2man(0(z[ 0 @ .  @n?" dd@  @@`` PH(D: %+         +                "/.-,*%('&,-./0%')4: $3  = <Ob$=lSR$4G W%$b$SvHC+^9B 0AA @^ʚ;ʚ;g4NdNd@z[ 0ppp@ <4!d!dl 0F<4ddddl 0F <4BdBdl< 0g4%d%d@z[ 0Np@ ppl0___PPT10 ,___PPT9 !"#&? %O =A>$"Today s Objective(eCommit to 3 to 5 Action Plans that you will implement for your program immediately upon your return BePP $$I$  Building a successful program from the point of sale  backwards AA(Objective #1: Increase Conversion Rates, i.e. maximize the number of site visitors who take the desired action (purchase, register, etc.) $Z~Z \______________________ ______________________ ______________________ ______________________"] qK]       @& =#!# $!%"?%/'()*+,-./1 3 4 56789:; ` ` ̙33` 333MMM` ff3333f` f` f` 3>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> f(    6j  P   T Click to edit Master title style! !  0*  0|x  `    @*  08}  `    @*H  0޽h ? ___̙33 Default Design 0  *(    0d* P    X*   0v     Z* d  c $ ?    0Tv  @  RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  61 `P   X*   6,5 `   Z* H  0޽h ? ̙3380___PPT10.G @8(    0 P    >*   0d     @*   6 `P   >*   6| `   @* H  0޽h ? ̙3380___PPT10.GpAj  (    0 `@< ,$D 0 >Merchants Unite! Together, Let s Create & Commit to a Sound Affiliate Program Strategy Presentation & Worksheet@r(2X(  >  0  xP  Copyright 2002 LinkProfits.com, All Rights Reserved. May not be used without permission of the publisher. Contact (301) 916-3900 EST., 2"TR  C *Anewlogo3 p`H  0޽h ? ___̙33  P  V(   r  S    r  S    *8   Z   s *Z   C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo H  0޽h ? ̙33 2*0 P(  P P 6dg  x"Today s Game Plan(P P 08  ,$D 0 nWe will examine the key attributes of a successful affiliate program and identify strategies designed to maximize these attributes. Everyone s participation is key to the success of this workshop. Please contribute your thoughts and ideas, apply this exercise to your specific situation, and most importantly& 80Z8   P 6X; ,$D 0 rImplement Your Action Plans!(8F  P Z P s *Z P C *Asidelogo Z P C *Asidelogo Z  P C *AsidelogoELZ  P C *Asidelogo H P 0޽h ? ___̙33% @ Te(  T$ T 6 S @ ,$D 0 4 There are no good ideas, ( T 0T 4,$D 0 f*UNLESS YOU USE THEM!  (2( T 0X   _#Swedish entrepreneur, Alf Tnnesson $(2#8F  T Z T s *Z T C *Asidelogo Z T C *Asidelogo Z  T C *AsidelogoELZ  T C *Asidelogo H T 0޽h ? ___̙33 /'P  (     6 h P ~(The common approach& ([  0i 0 ,$D 0 mMore Affiliates Participating Affiliates - Impressions Producing Affiliates - Clickthroughs Conversions/Sales$n0n >:8F    Z   s *Z   C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33 ` (,(  (   ( 6 P,$D 0 0The  backward approach& (  ( 6l  P,$D 0 ~(First things, first& (l  ( 0 `` ,$D 0 ~Convert Sales/Registrations Max. # of Qualified Clickthroughs Max. # of Quality Impressions Max. # of Quality/Super Affiliates$0 >:8F  ( Z ( s *Z ( C *Asidelogo Z ( C *Asidelogo Z ( C *AsidelogoELZ ( C *Asidelogo H ( 0޽h ? ___̙33r  " (  r  S P     S D`p <$ 0  lz   ,$D 0Z  s *Z  C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo    0P ],$D  0 RBecome CUSTOMER FOCUSED! 2 H  0޽h ? ̙33 p (  q  0 p ,$D 0 uObjective #2: Increase Partnership Participation, i.e. Maximize the total number of site visitors/click throughs. 6 g u  <  6` P Building a successful program from the point of sale  backwards AA(8F   Z  s *Z  C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo    0ć -,$D  0 RBecome PROSPECT FOCUSED! 2 H  0޽h ? ___̙33  ;(    0ʇ 0 ,$D 0 Objective #3: Increase the number of quality affiliates, i.e. Maximize the number of partner sites who are most likely to become top performers.6    <  60χ P Building a successful program from the point of sale  backwards AA(8F   Z  s *Z  C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo    0 0],$D  0 UBecome PARTNERSHIP FOCUSED! 2 H  0޽h ? ___̙33  (  ,  6   pObjective #1 Increase Conversion Rates  The Must Haves 99(  0q @$ ,$D  0 fYour site must offer desirable products/ services to a significant, identifiable target group Your transaction process must be simple, smooth & secure. You must establish trust with prospects. r qK  E  5   j  6 P P0,$D  0 zIf there s any doubt, you must stop and address these issues.>> 8F   Z  s *Z  C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33    H"(  Hr H S X@  0 H 6q P tObjective #1 Increase Conversion Rates Other  Must Haves ;;(8F  H Z H s *Z H C *Asidelogo Z H C *Asidelogo Z  H C *AsidelogoELZ  H C *Asidelogo H H 0޽h ? ___̙33   l+(  l l 6Lq P  1Strategies: Clearly define your target group(s).22( l 0Qq ` ,$D  0 *Demographics are not nearly enough Psychographics  How do your customer s behave? What do they like to do? What motivates them? What emotions can you tap into? Size is important  you re not going after  laser-beamers are you?0   8F  l Z l s *Z l C *Asidelogo Z l C *Asidelogo Z l C *AsidelogoELZ  l C *Asidelogo H l 0޽h ? ___̙33,   pl(  p p 6_q P  <Strategies: How can you effectively reach your target group?B=( (( p 0pvq p` ,$D  0 <You must establish a clear plan. What is your key performance variable? Cost per lead, per sale, overall ROI? What channel/approach is most effective? How do you motivate your prospects to TAKE ACTION? GREED is a great emotion& @   ; 8F  p Z p s *Z p C *Asidelogo Z p C *Asidelogo Z p C *AsidelogoELZ  p C *Asidelogo H p 0޽h ? ___̙33I  ,(  ,' , 6zq P  GStrategies: Improving desirability with deals, bargains, coupons, etc.BH( (%( , 0\q p`` ,$D  0 NvProvide your affiliates with: Ongoing, time sensitive  coupons , i.e. dollars off, free shipping, free gift w/ purchase, percentage off, etc. Establish an ongoing  Deal of the Day Individual product focused, changes each day, is truly a good deal, etc. Create special landing pages for affiliate generated traffic.0Zp0Z'0ZI0Z>0Z p ' I > 8F  , Z , s *Z , C *Asidelogo Z , C *Asidelogo Z  , C *AsidelogoELZ  , C *Asidelogo H , 0޽h ? ___̙33_  0(  0 0 0Џq @ \______________________ ______________________ ______________________ ______________________*]0 qK]  0 6q P KOther Strategies that will improve the desirability of my products/servicesLL(8F  0 Z 0 s *Z 0 C *Asidelogo Z 0 C *Asidelogo Z 0 C *AsidelogoELZ  0 C *Asidelogo H 0 0޽h ? ___̙33  4H(  4l 4 0̳q  0 ,$D  0 |K.I.S.S.  Keep it simple  stupid. Provide extensive Help: FAQ, Live Person. Recommendations are great, but too many choices lower conversions. Asking for information about your new customer is great, but each question lowers conversion. Test additional questions or consider asking after transaction is complete.*?0 qKn? ( 4 6q P``,$D 0 8Strategies to improve the transaction/conversion process99(lz  4 ,$D 0Z 4 s *Z 4 C *Asidelogo Z 4 C *Asidelogo Z  4 C *AsidelogoELZ  4 C *Asidelogo H 4 0޽h ? ___̙33  8G(  8 8 0q PP ,$D  0 DSecure transactions Privacy policy Endorsements of VeriSign, TRUSTe, Gomez, BBB on-line, bizrate, etc. Money Back Guarantee Off-line order processing capabilities (800#) Customer testimonials Accessible & Responsive Customer Service ( qK  8 6Dq   3Strategies that will increase trust among prospects44(8F  8 Z 8 s *Z 8 C *Asidelogo Z 8 C *Asidelogo Z  8 C *AsidelogoELZ  8 C *Asidelogo H 8 0޽h ? ___̙33 nf <(  < < 0`q @ \______________________ ______________________ ______________________ ______________________*]0 qK] f < 6q P Strategies directed toward other desirability  must haves that you have established.VV$8F  < Z < s *Z < C *Asidelogo Z < C *Asidelogo Z < C *AsidelogoELZ  < C *Asidelogo H < 0޽h ? ___̙33 \T @(  @6 @ 6q P zObjective #2 Increase Partner Participation  The Must Haves >>( @ 0s P ,$D  0 0You must establish and build on your relationships with valued partners You must define your partners using meaningful attributes, then segment them. You must provide partners with what they need to best promote you. $ qK j @ 6(s  P0P,$D  0 zIf there s any doubt, you must stop and address these issues.>> 8F  @ Z @ s *Z @ C *Asidelogo Z  @ C *Asidelogo Z  @ C *AsidelogoELZ  @ C *Asidelogo H @ 0޽h ? ___̙33 >6  D(  D D 0L&s @ \______________________ ______________________ ______________________ ______________________&]0 qK] : D 6 1s P ~Objective #2 Increase Partner Participation Other  Must Haves @@(8F  D Z D s *Z D C *Asidelogo Z D C *Asidelogo Z D C *AsidelogoELZ  D C *Asidelogo H D 0޽h ? ___̙33 0 X:(  X X 0xKs  P ,$D  0 Speak directly with every one, and continue this dialog  make a friend! Solicit input/feedback (try Zoomerang.com) and be responsive to it. Timely follow-up. Be prepared to offer additional incentives, and do so if asked, or needed to motivate. Provide additional marketing materials (targeted toward your partners audience).*I0 qKnI U 0er  X 6Rs   LStrategies to establish and build on your relationships with valued partners MZM(8F  X Z X s *Z X C *Asidelogo Z X C *Asidelogo Z X C *AsidelogoELZ  X C *Asidelogo H X 0޽h ? ___̙33 @ \F(  \ \ 0DWs @,$D  0 #Most useful segmentation is based on performance level. May want to segment based on offer participation, e.g. CPC vs. % of sales. Or by target audience (niches, business users vs. consumer, etc.).*0 qKx  \ 6bs P SStrategies to define your partners using meaningful attributes, then segment them. TT(8F  \ Z \ s *Z \ C *Asidelogo Z \ C *Asidelogo Z \ C *AsidelogoELZ  \ C *Asidelogo H \ 0޽h ? ___̙33  i a P `(  `F ` 0$os  ,$D  0 Be sure to provide extensive marketing material/tools  not just links. Create an Affiliate Central section on your site. Provide targeted marketing materials for specific partner segments. Provide promotion material for individual, valued partners. Approach this challenge as if your affiliates are your sales force: train them, provide for them, and motivate them!p0 qKZ8        1   ` 6ws P  CStrategies to provide partners what they need to best promote you. *DB& 8F  ` Z ` s *Z ` C *Asidelogo Z ` C *Asidelogo Z ` C *AsidelogoELZ  ` C *Asidelogo    ` 0@s00P N Your Primary Key to Success V((2H ` 0޽h ? ___̙33U   (   m   0s p,$D  0 PartnerIndustry.com is a site that I created with the above mission. I encourage you to check it out and to refer your affiliates as well. There is something of value for anyone involved in performance-based partnership marketing at this site. P0 qKZG  !U 0[gU 0gh    XA 8cpartnerindlogo1 0P  U 08F    Z   s *Z   C *Asidelogo Z   C *Asidelogo Z   C *AsidelogoELZ   C *Asidelogo H   0޽h ? ___̙33 x` d(  d d 0@s @ \______________________ ______________________ ______________________ ______________________*]0 qK] x d 6s P Strategies directed toward other partner participation  must haves that you have established.__$8F  d Z d s *Z d C *Asidelogo Z d C *Asidelogo Z d C *AsidelogoELZ  d C *Asidelogo H d 0޽h ? ___̙33B  p h(  hL h 6s   ~Objective #3 Increase # of quality affiliates  The Must Haves 0P28P@(B h 0,s P ,$D  0 VUsing your definition of a quality affiliate, you must actively search for and identify others with a similar profile. You must develop and implement sound approach strategies, designed to  recruit new, valuable partners. You must  set the stage for a long-term, mutually beneficial partnership. &,0 qKZ, l h 6Ls P0,$D  0 zIf there s any doubt, you must stop and address these issues. >Z> 8F  h Z h s *Z h C *Asidelogo Z h C *Asidelogo Z  h C *AsidelogoELZ  h C *Asidelogo H h 0޽h ? ___̙33 PH x(  x x 0Hs @ \______________________ ______________________ ______________________ ______________________&]0 qK] L x 6s P Objective #3 Increase # of quality affiliates Other  Must Haves ,4(B(8F  x Z x s *Z x C *Asidelogo Z x C *Asidelogo Z x C *AsidelogoELZ  x C *Asidelogo H x 0޽h ? ___̙33  |\(  | | 0s  ,$D  0 aYCull current affiliates for non-participating, yet potentially valuable partners. Compile published lists of top affiliates from other programs who appeal to your target group(s). Internet Success Spider easily helps you find and recruit SUPER Affiliates. Search for highly frequented sites that attract your target group(s). Try WordTracker. vZ0 qKxL'L ' U 0U 0LW | 6tv `0 +Strategies to identify new, valued partners,,(8F  | Z | s *Z | C *Asidelogo Z | C *Asidelogo Z | C *AsidelogoELZ  | C *Asidelogo H | 0޽h ? ___̙33P  (    0 !v  ,$D  0 Advertise on partnership program directory sites. Set up MGM rewards to motivate these sites to promote you. For outreach efforts: Glean contact info from prospect s site or Alexa"!. CALL to gather contact info for individual responsible for partnerships. Provide compelling benefits of a potential partnership  include success stories.JS qK   q "U 0 0#U 0  6@0v  @Strategies to attract, approach, & recruit new, valued partnersAA(8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33  ,(  |  04v PP ,$D  0 Communicate! Comprehend what interests and motivates your new partner s site traffic  and what they need to promote you. One size does NOT fit all. Provide targeted promotional tools and special offers/ commission structures. Introductory  fast track , i.e. new affiliates receive highest commission rate during first month.(H qKH 0  6lAv P tStrategies to  set the stage for a successful partnership;;(8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33 |t  (    0Mv @ \______________________ ______________________ ______________________ ______________________*]0 qK] t  6|`v P Strategies directed toward other partner recruitment  must haves that you have established.]]$8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33 jb (  l  0ev p ,$D 0 >List your strategies Prioritize your strategies based on Objectives and  Must Haves Establish clear Action Plans for each of your top, prioritized strategiesh0 qK   F  .   6lv P,$D 0 tEstablishing your Action Plans(8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33\   (    0v P@` ,$D 0 XThere should be a clear, quantifiable objective There should be a clear way to monitor the progress, including key dates There should be one individual responsible for its implementation There should be a date set on which a post mortem is to be conducted &0 qKn 0  6v ` tOnly  Clear Action Plans will be successfully implemented;;(8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33  ;(    6v p oExample of an Action Plan(  0ȧv`,$D 0 RJane will be responsible for implementing our new partnership search strategy. By 7/30, Mary, Mike & Joe will be trained on the use of search engines and Alexa, and how to identify new partner candidates based on our three different profiles. They should also keep track of the time they spent on this project. By 8/15 we should have our first group of at least 30 candidates to contact. We will meet on that date to discuss how the first part of this project went, and decide on our next actions.@0Z228F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo H  0޽h ? ___̙33  t(  $  6v @ ,$D  0 4 There are no good ideas, 0  0@vP ,$D  0 f*UNLESS YOU USE THEM!  (208F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ   C *Asidelogo   6v p hRemember&   (H  0޽h ? ___̙33  ___PPT10 +b D' ' = @B D ' = @BA?%,( < +O%,( < +D ' =%(D' =%(DD' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-s6Bwipe(left)*<3<*D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =+4 8?RCBBCB#ppt_wB*Y3>B ppt_w<*D' =+4 8?RCBBCB#ppt_hB*Y3>B ppt_h<*D' =+K4 8?CBB#ppt_x+(cos(-2*pi*(1-$))*-#ppt_x-sin(-2*pi*(1-$))*(1-#ppt_y))*(1-$)CB?B*Y3>B ppt_x<*D' =+K4 8?CBB#ppt_y+(sin(-2*pi*(1-$))*-#ppt_x+cos(-2*pi*(1-$))*(1-#ppt_y))*(1-$)CB?B*Y3>B ppt_y<*+p+0+v ++0+v + um (  8F   Z  s *Z  C *Asidelogo Z  C *Asidelogo Z  C *AsidelogoELZ  C *Asidelogo l  0  0 ,$D 0 Jim Gribble Founder, LinkProfits.com E-Mail: jim@linkprofits.com Direct phone: (301) 916-3900 EST To request a free, no obligation proposal that addresses your specific needs, please click here.Rd8 qKZa8 qKP   U 0$U 0-@U 0   6   ]To learn more about what LinkProfits can do for your partnership program initiatives contact:^^"H  0޽h ? ___̙33 0 (  X  C      S B @    H  0޽h ? ̙33 0 (  X  C      S 0H @    H  0޽h ? ̙33 0 (  X  C      S M @    H  0޽h ? ̙33 0 (  X  C      S HS @    H  0޽h ? ̙33 0 (  X  C      S X @    H  0޽h ? ̙33 0 (  X  C      S `^ @    H  0޽h ? ̙33 0 (  X  C      S c @    H  0޽h ? ̙33 0 p(  X  C      S xi @    H  0޽h ? ̙33 0 `(  X  C      S o @    H  0޽h ? ̙33 0 (  X  C      S t @    H  0޽h ? ̙33 0  (  X  C      S y @    H  0޽h ? ̙33 0 0(  X  C      S , @    H  0޽h ? ̙33  0 @(  X  C      S < @    H  0޽h ? ̙33  0 P(  X  C      S ȉ @    H  0޽h ? ̙33  0 `(  X  C      S T @    H  0޽h ? ̙33  0 p(  X  C      S d @    H  0޽h ? ̙33  0 (  X  C      S  @    H  0޽h ? ̙33 0 (  X  C      S p @    H  0޽h ? ̙33 0 (  X  C      S 0 @    H  0޽h ? ̙33r +`0OMU0\3cXC pH$~u܋uk4+= 9ov['G# m p!\*0,./13T5(781:3<x>L@ BCEGpIDK's,#$? 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